GO COMPARE: PUPPY FARMING ACROSS THE UK

Brief - 
To mark National Pet Month, new research from Gocompare.com Pet Insurance has found that puppy buyers might not be fully aware of the dangers of puppy farming. More than 3 million UK adults have heard of the term puppy farm but admit they don't know much about them. We wanted to take a closer look at the world of puppy farming and create an emotive video to gain more awareness about this pressing issue.

Execution -
By using the Gocompare.com research at the beginning of the video we were able to draw the viewer in with shocking statistics from the onset. We interviewed experts from gocompare and the RSPCA to shed light on how badly puppies are treated in puppy farms. We sourced hidden camera footage taken by people who visited the puppy farms to expose their appalling conditions.

Outcome -
The combination of credible spokespeople and emotive shocking imagery made this video something we were proud to create. It is projects like this that stand out and we are always happy to create awareness about issues that need attention. This video was spread across social media and across designated web pages created by Gocompare.com alongside top tips to educate the public when buying a puppy.