NATIONWIDE: STUDENT CONFESSIONS

Brief - 
Find out exactly what school leavers think about managing their finances for university in a creative and fun way.

Execution -
We set up a confession booth with hidden cameras inside it and asked GCSE students to answer some questions regarding their finances and uni life.

Outcome -
We got some funny answers and had a lot of fun making this video. The quirky characters and honest answers made this video stand out and we believe it's something that resonates well with both school leavers and parents alike. This video received a large number of views on Facebook and on Nationwide's Youtube Channel.