OMBAR: VEGAN BAKING WITH MADELEINE SHAW
Brief - To create a completely vegan recipe video using Ombar chocolate as the main ingredient.
Educate consumers about the 300+ natural compounds found within Raw Cacao and highlight that it can be just as tasty as any other snack.
Execution - We scouted out a beautiful kitchen with lots of natural light and sparkling marble worktops, which served as an ideal canvas to create a recipe video. It was a pleasure working with health food ambassador and celebrity chef, Madeleine Shaw, who freely shared her techniques and thoughts with us on the benefits of baking with Raw Cacao.
We used a multiple camera and light set up to ensure that nothing went unnoticed. The freedom of using a handheld camera for close ups helped us get a great up close and personal and show the intricate details of the baking.
Outcome - We produced two separate recipe videos over the course of the day, both created with Ombar chocolate in mind. The combination of a celebrity spokesperson, a nice location and interesting ingredients resulted in a feast for the eyes.