ROYAL MAIL: ​BLACK FRIDAY

Brief - To give expert advice to businesses in the run up to Black Friday, the biggest day of shopping in Britain with as much as £2 billion spent in shops and online in the space of 24 hours in previous years.

Execution - We sat down with Roger Morris, Head of Royal Mail Parcels & James Lloyd from Weird fish clothing company, to give some anecdotes and advice on how to prepare for Black Friday.

Outcome - The video was released prior to Small Business Advice week 2015 and was picked up by some big UK websites such as The Express online and Bdaily.